This morning USA Today reports that KFC has a new marketing technique. The fast-food chain is recruiting college women to pass out coupons while donning fitted sweatpants with the words “Double Down” plastered across their backsides.
Last week KFC noted that its key demographic (ages 18-25) couldn’t identify who Colonel Sanders was in the KFC logo.
The National Organization for Women has already responded to the marketing campaign. “It’s so obnoxious to once again be using women’s bodies to sell fundamentally unhealthy products,” said Terry O’Neill, president of the National Organization for Women in the USA Today article. What’s more, she said in the article, KFC has forgotten something important: Women make more than half the decisions about what to eat for dinner.
The marketing program began last week at Spalding University in Louisville, KY., and there are plans to take this campaign to other campuses through a Facebook contest.
Where are the men in this marketing campaign? Why are women the only ones being treated like pieces of meat (or perhaps chicken in this case)? Vision 2020 wants to know how you feel about this marketing. Weigh in in the comments below.